超级大满贯

热点 > 财经 > >> 营收结构单一 降价能否倒逼景区对门票经济说再见?

营收结构单一 降价能否倒逼景区对门票经济说再见?

2018-09-24 10:56  来源:网络整理   编辑:BD01
除了门票收入,各景区其余收入主要包括索道及缆车、酒店、餐饮、旅行社等传统业务,但大多尚未成主要盈利来源

  一直以来,全国很多热门旅游景点的门票价格普遍偏高。记者了解到,景区门票超级大满贯收入的过分依赖,源于营收结构单一的老问题。

  门票对景区有多重要?

  降价能否倒逼景区对门票经济说再见?

  RANER,BUFENJINGQUXIANGZHENGXINGJIANGJIA、REMENJINGQUJIAGERENGRANPIANGAO,RANGMENPIAOJIANGJIADEHANJINLIANGSHOUDAOZHIYI。YIXIEJINGQUWEIHE“BAOZHU”MENPIAOBUYUANSONGSHOU?YOUZHENGFUTUIDONGDEJINGQUMENPIAOJIANGJIAGONGZUONENGFOUDAOBIJINGQUZHUANXING,TUPOMENPIAOJINGJIDETIANHUABAN?JINRI,《GONGRENRIBAO》JIZHEJIUCIJINXINGLEDIAOCHA。

  JIZHESHULIFAXIAN,MUQIANWOGUOGONGYOU249GE5AJIJINGQU,QIZHONGMIANPIAOJINGQUXIANGDUIJIAOSHAO,ZHANBIJIN6%。MENPIAOJIA100YUANYISHANGDEJINGQUZHANBICHAOGUOBANSHU,HAIYOUYUE10%DEJINGQUMENPIAOJIAGEZAI200YUANYISHANG。

  JULEJIE,ZAIZHONGDUOCHUANTONGLVYOUJINGQU,“MENPIAO+JINGQUKEYUN”YINGSHOUZHANBICHAOGUO60%,JINGQUSHOURUZHONGMENPIAOZHANBIJIGAO。YIEMEISHANLVYOUGUFENYOUXIANGONGSIWEILI,QINIANBAOXIANSHI,2017NIANYOUSHANMENPIAOSHOURUZHANBI42.44%,KEYUNSUODAOSHOURUZHANBI26.92%。CICIJIANGJIAZHIHOU,GAIGONGSIYUJIJINNIANMENPIAOSHOURUJIANGJIANSHAOYUE1000WANYUAN,MINGNIANJIANSHAOYUE5000WANYUAN。

超级大满贯  DUIBIGUOQU,REMENJINGDIANMENPIAOJIAGEPUBIANPIANGAO、FENGJIESHANGZHANG,JINNIANGUOQINGQIANJINGQUMIJIJIANGJIA,JIYOUKEDAILAILEBUXIAODEJINGXI。

  景区转型路在何方?

超级大满贯  MUQIAN,BUFENJINGQUYIJINGYOULEISIDETANSUOHUODECHENGGONG。LIRUXIHUJINGQUCONG2002NIANQIMIANFEIKAIFANG,10NIANHOU,HANGZHOULVYOUZONGRENSHUHELVYOUZONGSHOURUJUNDADAO2002NIANDE4BEI。XIHUGUANWEIHUIXIANGGUANFUZERENCENGBIAOSHI,XIHUMIANFEIKAIFANGXIYINLEGENGDUOYOUKE,MENPIAOSHOURUDESUNSHIHUANLAILEHANGZHOUZHENGTILVYOUSHOURUDETIGAO。LINGYIGEZHUANXINGCHENGGONGDEJINGQUSHIGUGONG。GUGONGWENCHUANGCHANYEYIJUNTUQI,NIANXIAOSHOUSHOURUDUONIANBAOCHI10YIYUANYISHANG,CHAOGUOMENPIAOSHOURU。

  “YINCI,WANSHANJINGQUMENPIAOJIAGEXINGCHENGJIZHI、JIANGDIZHONGDIANJINGQUMENPIAOJIAGE,YOULIYUTUIJINLVYOUYEGONGJICEJIEGOUXINGGAIGEHEGAOZHILIANGFAZHAN,TUIDONGLVYOUYEJIAKUAIYOUMENPIAOJINGJIXIANGCHANYEJINGJI、XIAOZHONGLVYOUXIANGDAZHONGLVYOU、JINGDIANLVYOUXIANGQUANYULVYOUZHUANXINGSHENGJI,XINGCHENGLVYOUYEGONGJIJIEGOUYOUHUAHEZONGXUQIUWENBUKUODADELIANGXINGXUNHUAN。” DUIWAIJINGJIMAOYIDAXUEGONGGONGGUANLIXUEYUANJIAOSHOULIZHANGANBIAOSHI。(JIZHE PENGWENZHUO)

  CHULEMENPIAOSHOURU,GEJINGQUQIYUSHOURUZHUYAOBAOKUOSUODAOJILANCHE、JIUDIAN、CANYIN、LVXINGSHEDENGCHUANTONGYEWU,DANDADUOSHANGWEICHENGZHUYAOYINGLILAIYUAN。HUANGSHANLVYOUFAZHANGUFENYOUXIANGONGSIFABUDEBANNIANBAOXIANSHI,JIUDIANYEWUSUIRANYI2.57YIYUANCHENGWEISHOURUZUIGAODEBANKUAI,DAN32.54%DEMAOLILVYUANDIYUYUANLINKAIFAYEWUHESUODAOYEWUDEJIN85%MAOLILV。

超级大满贯  GUOJIAFAGAIWEIJIAGESIFUXUNSHIYUANCHENGXINGYUNBIAOSHI,BUFENZHONGDIANGUOYOUJINGQUMENPIAOJIAGEPIANGAO,HENZHONGYAODEYIGEYUANYINSHICHENGBENGOUCHENGBUHELI、BUGUIFAN,CHENGDANLEYIXIE“EWAIFUDAN”。RUBEIYONGYUJINGQUWAIZIYUANBAOHU、GONGGONGJICHUSHESHIJIANSHEWEIHUDENGKAIZHI,SHENZHIBEIYONGYUDIFANGZHENGFUGONGGONGGUANLIKAIZHIDENG。

  “QUTONGYIGEJINGQULVYOU,BUTONGJINGDIANDOUDEFENKAILAIMAIPIAO,BUJINMENPIAODONGZHEYILIANGBAIYUAN,HAIDELINGWAIZAIMAISUODAO、CHUANPIAO、BAOXIANDENG。”ZHEIYANGDEQINGKUANG,SHIHENDUOYOUKEZAIGUONEILVYOUSHICHANGYUDAODEFANNAO。

  门票降价含金量几何?

  BUGUOYEYOUZHIYISHENGYINRENWEI,MUQIANGEJINGQUGONGBUDEJIANGJIAFUDUBUYI,JIANGFUGAODEDASHANGBAIYUAN,ERDALIANGJINGQUJIANGFUDADUOZHIYOUYIERSHIYUAN。ZAIZHUDONGJIANGJIADEJINGQUZHONG,HENDUODOUSHIMINGQIJIAOXIAODELENGMENJINGQU,REMENJINGQUDESHENYINGRENGRANPIANSHAO。

超级大满贯  JINNIAN,《ZHENGFUGONGZUOBAOGAO》MINGQUETICHU,JIANGDIZHONGDIANGUOYOUJINGQUMENPIAOJIAGE。6YUE,GUOJIAFAGAIWEIFABU《GUANYUWANSHANGUOYOUJINGQUMENPIAOJIAGEXINGCHENGJIZHIJIANGDIZHONGDIANGUOYOUJINGQUMENPIAOJIAGEDEZHIDAOYIJIAN》,WEIJINGQUJIANGJIAHUADINGLESHIJIANBIAO——ZAI“SHIYI”HUANGJINZHOUZHIQIAN,QIESHIJIANGDIYIPIZHONGDIANGUOYOUJINGQUPIANGAODEMENPIAOJIAGE。

超级大满贯ZILIAOTU:YUNWUZHONGDEEMEISHANJINDING。 LIUZHONGJUN SHE

图吧推荐
版权与免责声明:
①凡本网注明"来源:中国访谈网"的所有作品,均由本网编辑搜集整理,并加入大量个人点评、观点、配图等内容,版权均属于深港在线,未经本网许可,禁止转载,违反者本网将追究相关法律责任。
②本网转载并注明自其它来源的作品,目的在于传递更多信息,并不代表本网赞同其观点或证实其内容的真实性,不承担此类作品侵权行为的直接责任及连带责任。其他媒体、网站或个人从本网转载时,必须保留本网注明的作品来源,并自负版权等法律责任。
③如涉及作品内容、版权等问题,请在作品发表之日起一周内与本网联系,我们将在您联系我们之后24小时内予以删除,否则视为放弃相关权利。
橱窗广告
赞助商
热图推荐
实用信息
频道图片