超级大满贯

中国访谈网 中国经济报刊协会
滚动新闻

淘宝天下韩菲:6年转岗4次,做营销人要会“加戏”

发布时间:2019-10-31 19:14:10 来源: 责任编辑:陈欣 阅读量:
“我不是一个有野心的人。我只是很好奇,除了现在的工作,我还能多做一些什么?”在跳槽频繁的互联网行业,韩菲在淘宝天下一呆就是6年。从媒体流程编辑、短视频拍摄

“WOBUSHIYIGEYOUYEXINDEREN。WOZHISHIHENHAOQI,CHULEXIANZAIDEGONGZUO,WOHAINENGDUOZUOYIXIESHENME?”

ZAITIAOCAOPINFANDEHULIANWANGXINGYE,HANFEIZAITAOBAOTIANXIAYIDAIJIUSHI6NIAN。CONGMEITILIUCHENGBIANJI、DUANSHIPINPAISHE、PGCJIEMUCEHUA,DAOXIANZAIDEQUANYUYINGXIAO,6NIANHUANLE4GEGANGWEI,HANFEIYIZHIZAITIAOZHANZIJIDENENGLIBIANJIE。

超级大满贯LIANGNIANZHUDAOCEHUALEJISHIGEPINPAIYINGXIAOXIANGMU,HANFEISHUO:“WOXIHUANJIRENSHENGJIAXI。PINGPUZHIXUDEREN,BUSHIHEZUOCHUANGYI。”

每个人都可以是PM

2018NIANCHUXIA,SHANGHAIFANYULULAOZUJIEDEYIDONGYANGFANGLI,TINGYUANDEYANGGUANGTOUGUOWUTONGYE,YONGLANSATUO。KECISHIDEHANFEI,QUEWUXIAXIANGSHOU。

QIANDAOLIUYING、XIANGFENCHENLIE、WAIJIliveLEDUICAIPAI、QINGSHECHAXIEBUZHI。。。HANFEIZHENGZAIWEIZIJIZUOWEIPM(XIANGMUJINGLI)DEDIYIGEXIANGMU——“Follow MeXUNZHAONIDEJIYI”XIARIXIANGFENSHALONG,ZUOKAICHANGQIANDEZUIHOUZHUNBEI。

HUODONGTEBIEQINGLAILEFAGUOZISHENDIAOXIANGSHIYann Vasnier,CIQIANYOUTASHEJIDE4KUANXIANGFENZAITAOBAOXINXUANPINGTAISHANGXIAN,KEWEITAOBAOXINXUANXIANGFENXIANCHANPINDEKAISHANZHIZUO。RUHEZAIXIANXIAMEITISHOUCIJIANMIANHUISHANG,RANGZHEIMEYOUYIYIDEXINPINYOUGEJINGYANDELIANGXIANG,ZHEIDUIFUZECEHUAZHIXINGDEHANFEITUANDUI,SHIYIGEBUXIAODEKAOYAN。

“DIYICIZUOPM,WOYOUXINGFENYOUJINZHANG,SUOYITIQIANZUOLEHENDUOGONGKE。”HANFEIZIXIYANJIULEFollow Me SIKUANXIANGFENDELINGGANLAIYUAN,FAXIANMEIKUANDOULAIZIDIAOXIANGSHIDEYIDUANLVXINGJINGLI。TAQIAOMIAODIJIANGZHEIDUANJINGLIHEXIANCHANGWULIAOXIANGJIEHE,YIXIANGAODEFANGSHIZUOLEYIZHANG3DGANSHIJIEDITU,BINGYONGDIBIAOXINGTUPIANJIANGZHEISIGEDIFANGBIAOZHUCHULAI。“YINWEI,MEIGEWEIDAODOUYOULAISHILU,WOMENXIANGRANGGANGUANTIYANGENGJIAJUXIANGHUA。”

“YEBUSHIMEIYOUPENGDAOWENTI,WOZHEIGERENBIJIAOZHUIQIUWANMEI,XIANGFAYEHENDUO,DANBUSHISUOYOUDEXIANGFADOUNENGSHIXIAN。”WEILEGENGYOUXIANCHANGGAN,HANFEICENGTIYIJIANGQIANDAOQIANGSHANGDEHUAHUIZUOCHENGZHIDIAODEXIAOGUO,HAIZHANZHUANZHAODAOYIGESUZHOUDEZHIYIJIA。DANZHEIGEFANGANZUIHOUYOUYUGONGYIFANZABEIFOUJUELE,HANFEISHUO,“ZHEIYEJIWOTILEGEXING,NENGLUODIDECHUANGYICAISHIDUCHUAN,SHUNLIDAODADUIANZUIZHONGYAO”。

超级大满贯ZHEICIHUODONGHENCHENGGONG,ZUOWEIDIYICIBAKONGQUANJUDEPM,HANFEIZUIGANXIEDESHITUANDUI。CHENGWEIFFFUNYINGXIAOTUANDUIDEYIYUANHOU,TAGANCHUZUISHENDEJIUSHI“MEIGERENDOUKEYISHIPM”DETUANDUIWENHUA。BUGUANNIZUOMEIZUOGUO,YOUMEIYOUJINGYAN,ZHIYAOYOUXIANGFA,NIDOUKEYICHENGWEIPM,SUOYOUTUANDUICHENGYUANDOUSHINIDEZHICHENG,BANGNIYIBIANYIBIANDUIFANGAN、LVLUOJI、KOUXIJIE,PEINIYANLIAN,ZHIDAOZUIHOU。

“ZHEIGEGUOCHENG,TAIDUANLIANRENLE。”HANFEISHUO,MEIGERENDOUKEYISHIPM,ZHEISHIYIZHONGXINREN,GENGSHIZUOSHIDEDIQI。

好的营销人,要会“加戏”

HUIGUZAITAOBAOTIANXIADEDUOCIZHUANGANGJINGLI,HANFEIGANSHOUZUIDUODE,JIUSHI“YAOGANYUJIZIJIJIAXI”。CONGRIYUZHUANYEBIYEDAOKUAXINGZUOMEITILIUCHENGBIANJI,RANHOUZHUANXINGDUANSHIPINFUWU,ZUIHOUCHENGWEIYIGEYINGXIAOREN,HANFEIPINGZHEYIGURENJING,YINGSHIWEIZIJIKAITUOCHULEYITIAOGENGKUANGUANGDEXILU。

超级大满贯2017NIAN9YUE,YIDANG “SHENYEFANGDU”DEZHIBOJIEMU——《TIANMAOYESHITANG》HENGKONGCHUSHI。XINGJIZHUCHU、MEISHIKOL、WANGHONGZHUBO,YICHIDEMINGYISOUXUN“BUXUNCHANGDESHICAI”,FENSIKEYIYIBIANKANZHIBOYIBIANDUOSHOU。ZHEIGEYENEISHOUDANGSHENGXIANPGCZHIBOLANMUDEDANSHENG,BUJINSHIDUIDAZAOXINGYEIPDETANSUO,GENGSHIDUICEHUATUANDUIDEDAKAO。ERHANFEI,ZHENGSHIZHEIGETUANDUIDEYIYUAN。

超级大满贯“YIGENENGPENGRENJUESHIMEIWEIDEDACHU,WEIBINENGZAISUISHIXUYAOHUDONGDEZHIBOJINGTOUXIATANXIAOFENGSHENG;YIGEXIGUANLEZAIZIJIZHIBOJIANHAILIAODEZHUBO,WEIDINGNENGZAIGAODUJINZHANGZHONGYIBIANTINGERFANYIBIANZAIDUOGEJIWEIZHONGZHUNQUEZHAODAOWEIZHI。”WEILEJIEMUDEZHUANYECHENGXIAN,HANFEIHEXIAOHUOBANMENZHUANMENQUBAIFANGDIANSHITAIDEZHIZUOTUANDUI,TONGGUOGEZHONGQUDAOXUNZHAOJIABINHEZHUCHIREN,PEIHEBUTONGDESHICAIZHUTI,MEIYIQIDEBANDIRENYUANDOUBUZHONGYANG。

LIANGJIJIEMUZUOXIALAI,JINGUAN“MEIGERENDOUXIANGDIAOLEYICENGPI”,DANJIEMULIANGHAODEFANXIANG,HAISHIJIJIANZHENGLEJIEMUCONGWUDAOYOUDEHANFEIYIGEHENDADEGULI。TADUIYINGXIAOCEHUACHANSHENGLEJIDAREQING,KAISHIQUEXIN“ZHEICAISHIWOZUIXIANGZUODESHI”。SUIRANHUALEWULIUNIANCAIMOSUOCHUZHEITIAOZUISHIHEZIJIDELU,DANHANFEIYIRANGANXIEZHIQIANDEMEIYIGEJINGLI。

“GANGKAISHIZUOMEITILIUCHENGBIANJI,NEISHIWODIYICIDUILIUCHENGYOUGAINIAN。HOULAIZHUANGANGZUOSHANGJIASHIPINDEPAISHEFUWU,QISHIYESHIZUOLIUCHENGGUANLI,GUANJIANJIEDIANZENMEBAKONG,ZHEIXIEDOUSHIJINGYAN。ZHENGSHIYINWEIGENLENEIMEDUOPAISHEXIANGMU,QIJIANHAIHEGEZHONGSHANGJIADAJIAODAO,DUISHANGJIADUANHEPAISHEDUANYOULECHONGFENRENZHI,ZHEICAIYINYUANJIHUIPENGDAO《TIANMAOYESHITANG》ZHUANXINGZUOYINGXIAO。”MEIYIBUHUANHUANXIANGKOU,HANFEIHENGANKAI,“ZHICHANGMEIYOUBAIZOUDELU,MEIYIBUDOUSUANSHU”。

超级大满贯《TIANMAOYESHITANG》ZHIHOU,HANFEICONGMOZHESHITOUGUOHEDE“XIAOJIAOSE”,KAISHIXIANGGENGDADEYINGXIAOWUTAIFAQICHONGCI。TATONGGUOCENGCENGMIANSHI,CHENGGONGZHUANGANGDAOFFFUNYINGXIAOTUANDUI,CONGXIANXIAHUODONG、KUAISHANDAJIANKAISHIZUOQI,MANMANXUEXIQUANANCEHUA、GONGGUANCHUANBO、MEIJIETOUFANG,ZHIYAOYOUJIHUIDOUXIANGQUSHIYISHI。

TASHUO:“WOZUIXINSHANGDEYANYUANSHIZHOURUNFA,TAZUICHUNADAODE《YINGXIONGBENSE》JUBEN,XIAOMAGEBUSHIZHUYAOJIAOSE。DANTABUZHENGBUQIANG,ZHIZHUANZHUBAZIJIDEXIYANHAO,HAODAODAOYANZHUDONGWEITAJIAXI,ZUIHOUJIACHENGLEJINXIANGJIANGZUIJIANANZHUJIAO。”HANFEISHUO,HAODEYINGXIAORENYEYIYANG,BUQIANGXI,DANNENGYONGHAOZUOPIN,WEIZIJIJIAXI。

声明:凡本网注明“来源:中国访谈网”的所有作品,均为lvyoujzg.com合法拥有版权或有权使用的作品,未经本网授权不得转载、摘编或利用其它方式使用上述作品。已经本网授权使用作品的,应在授权范围内使用,并注明“来源:中国访谈网”。违反上述声明者,本网将追究其相关法律责任。
中国访谈网 中国经济报刊协会

About us 关于我们 权利声明 商务合作 广告服务 人才招聘 联系我们 友情链接

超级大满贯lvyoujzg.comSUOKANZAINEIRONGZHIZHISHICHANQUANWEIJIEXIANWANGLUOJI/HUOXIANGGUANQUANLIRENZHUANSHUSUOYOUHUOCHIYOU。WEIJINGXUKE,JINZHIJINXINGZHUANZAI、ZHAIBIAN、FUZHIJIJIANLIJINGXIANGDENGRENHESHIYONG。

超级大满贯 WANGZHANGONGANYINZHANGBIAOZHUNBIANMA 4301210151948 Copyright JIEXIANWANGLUO All Rights Reserved BANQUANSUOYOU FUZHIBIJIU

 广播电视节目制作许可证 违法和不良信息举报电话:12377 举报邮箱:[email protected]