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广州日报专访攸范CEO王春嵘,回顾中国电子烟三轮高光时刻

发布时间:2020-01-15 11:54:05 来源: 责任编辑:蒋海波 阅读量:
  个人10年电子烟从业经历,就是中国电子烟产业发展的历程,这个人就是王春嵘。近日,广州日报专访了攸范YOOFUN的CEO王春嵘,以他的个人经历回顾了中国电子烟行业发史。王春

  GEREN10NIANDIANZIYANCONGYEJINGLI,JIUSHIZHONGGUODIANZIYANCHANYEFAZHANDELICHENG,ZHEIGERENJIUSHIWANGCHUNRONG。JINRI,GUANGZHOURIBAOZHUANFANGLEYOUFANYOOFUNDECEOWANGCHUNRONG,YITADEGERENJINGLIHUIGULEZHONGGUODIANZIYANXINGYEFASHI。WANGCHUNRONGJIANGSHULEZIJICONGSHIDIANZIYANXINGYESHINIANDEGUSHI,TABUJINCANYULE“ZHONGGUODIANZIYANDIYIGU”MAIKEWEIERFAZHANDEGUANJIANSHIKE,QINLILEDIANZIYANCHENGZHANGWEIYIGECHANYEDEQUANGUOCHENG,HAIJIANZHENGLEDIANZIYANZAIBAORONGKAIFANGDESHENZHENZHENGFUZHICHIXIACHENGWEIZHONGYAODECHUKOUMAOYIPINLEI,WEIGUOJIASHUISHOU、SHEHUIJIUYEZUOCHUZHONGYAOGONGXIAN。

十年经历:参与见证麦克韦尔成长为“中国电子烟第一股”

  ZUOWEIDIYIZHIDIANZIYANDEDANSHENGDI,QUANQIU90%DEDIANZIYANSHEBEIDOUSHISHENZHENZHIZAO。SHENGCHANDABENYINGZEZHUYAOJIZHONGZAISHENZHENBAOANQUDESHAJINGHESONGGANGLIANGGEJIEDAO。ZHEIQIZHONGJIUYOUNIANYINGSHOUCHAOGUO34YIYUAN、ZHANQUANQIUSHICHANGFENE10%DEJIAOJIAOZHE——MAIKEWEIER。2019NIAN12YUE19RIWANJIAN,MAIKEWEIERZHENGSHIDIJIAOZHAOGUSHUOMINGSHU,NIYUGANGJIAOSUOZHUBANSHANGSHI,JIANGCHENG“ZHONGGUODIANZIYANDIYIGU”。

超级大满贯  2009NIAN,MAIKEWEIERHAIZHISHIGEGANGCHENGLI3NIANDEXIAOGONGCHANG,DIANZIYANZHUYAOCHUKOURIHANDIQU。WANGCHUNRONGDIYICICHANGSHILEDIANZIYAN,BISHIDIANZIYANDEKOUGANBINGMEINENGJITALIUXIAHAODEYINXIANG,DANZHIJUEGAOSUTA:“DIANZIYANYIDINGHUIYOUWEILAI!”

超级大满贯  SUIHOUDE10NIANJIAN,TAYIZHIZAIMAIKEWEIERGONGZUOBINGCHENGWEIGONGSIGUGAN,FUZEGONGSIHAIWAISHICHANGDEKAITUO,BINGCANYUHAIWAIPINPAIVaporessoDECHUANGJIAN,JILEILECONGDINGDAN、SHENGCHAN、PINKONG、JIAOHUODENGQUANLIANTIAOWAIMAOJINGYAN,BUJINCANYUBINGJIANZHENGLEMAIKEWEIERDECHENGZHANG,DUIZHENGGEXINGYEYEYOULEDUDAOERQUANMIANDERENZHI。

  TUSHUO:10NIANXINGYELAOBINGWANGCHUNRONG。

潮起潮落:回顾电子烟发展三轮高光时刻

  WANGCHUNRONGHUIGU,GUONEIDIANZIYANXINGYEJINGLILE3LUNFAZHANLANGCHAO,TAQINLILEHOU2LUNGUANJIANSHIKE。

超级大满贯  DIYILUNCHUXIANZAI2003NIAN-2006NIAN,YIRUYANWEISHOUDEDIANZIYANQIYE,KAIQILEDIANZIYANDESHIDAI。ZAIWANGCHUNRONGKANLAI,RUYANZHUDADEJIEYANQINGFEISHIWEIGAINIAN,QIECHANPINWENTITAIDUO,ZUIZHONGXIAOHAOLEXIAOFEIZHEDUIDIANZIYANDEXINREN,ZIJIYEDAOZAILEZHEIGEGAINIANSHANG。

  DIERLUNGAOGUANGSHIKE,DAZHIZAI2011NIAN-2017NIAN,GUOWAIDIANZIYANSHICHANGDEFAZHANDAIDONGLEGUONEIDIANZIYANQIYEGUIMODEKUODA,GUOJIYANCAOJUTOUJINJUNDIANZIYANXINGYEBINGYISHENZHENWEIOEMJIDI,TUIDONGSHENZHENGONGCHANGXIANGGUIFANHUAHEGUOJIHUAJIEGUI,CONGYINGJIANSHEBEIDAOGONGZUOLIUCHENG,CONGPINZHIGUANKONGDAOYUANGONGGUANLI,MUQIANDOUNENGYURIBENGONGCHANGXIANGTIBINGLUN。

  SHENZHENDEYINGSHANGHUANJINGXINGYEYOULIANG,CONGDIANZIYANXINGYEYEKEJIANYIBAN。DIANZIYANCHUKOU,XUYAOHAIGUANBIANMA,DANJIUJINGANSHENMEPINLEISHENMEBIANMA,YIKAISHIDOUMEIYOUDINGLUN。XIANGGUANBUMENZHUANMENZUZHILEGONGCHANGDIAOCHA,ZUIZHONGQUEDINGYIDIANZICHANPINPINLEICHUKOUBIANMA,YEZHENGYINCI,ZHENGGUIDEDIANZIYANDOUYOU3CRENZHENG。WANGCHUNRONGZHUDAOLEMAIKEWEIERYUGUOJIYANCAOGONGSIDETANPANHEGONGCHANGDESHENGJI,JIANZHENGLESHENZHENJINSHENQUANQIUDIANZIYANSHENGCHANDABENYING,ZHANJUQUANQIU90%DECHANLIANGDEQUANGUOCHENG。ZINEIQIZHIJIN,DIANZIYANKAISHIWEISHENZHENGONGXIANXIANGDANGGUIMODECHUKOU、SHUISHOUHEJIUYE。

超级大满贯  KEZHEIXIEQIYECHENGDANDESHISHENGCHAN、JIAGONGDENGCHANYEJIAZHIJIAODIDEBANKUAI,NANYICHUJIPINPAI、XIAOFEIZHEFUWUDENGGAOFUJIAZHIBUFEN,CHUZAIZHUMINGDEWEIXIAOQUXIANDEDIBU,BIXUZHAOYITIAOXINDEFAZHANZHILU,ZHEITIAOLUJIUSHIPINPAI。SHILIQIANGDEQIYERUMAIKEWEIERZAIHAIWAIDAZAOLEZIJIDEPINPAIVaporesso,WANGCHUNRONGQINZICANYULEDAZAO。

超级大满贯  BISHIGUONEIPINPAIHAIJIHUSHIKONGBAI。2018NIANSHENGDANJIEQIANXI,WANBAOLUMUGONGSIAOCHIYAJITUANXUANBUSHOUGOUDIANZIYANPINPAIJUUL35%DEGUFEN,JUULTOUHOUGUZHIGAODA380YIMEIJIN!ZHEIYICHUANGFUSHENHUA,ZAIGUONEICHUANGTOUQUANZAOCHENGHONGDONG,TOUZIKEMENMENGXIANGZUOCHU“ZHONGGUOBANJUUL”。YUSHI,LUOYONGHAODENGRENXIANHOUJINRUSHICHANG,DIANZIYANTURANCHENGWEIZUIREMENDECHUANGTOULINGYUZHIYI,YOUCI,YIZIBENQUDONGDEDIANZIYANDISANLUNFAZHANKAISHILE。

  “ZUIXINYILUNDEDIANZIYANFAZHAN,YIFANGMIANDEYIYUJISHUTISHENG,BIRUXIAOYAN、NIGUDINGYANDECHUXIAN。”WANGCHUNRONGFENXICHENG,“LINGYIFANGMIAN,HULIANWANG+SIWEIYETUIDONGLEXINGYEDEPINPAICHAYIHUAFAZHAN。”YESHIZAICISHI,WANGCHUNRONGKAISHILEZIJIDECHUANGYE,TUICHULEZIJIDEDIANZIYANPINPAIYOUFAN,YISHANGSHIJIUYINWEIYUZHONGBUTONGDEZHONGGAODUANDINGWEIBEISHOUGUANZHU。

  TUSHUO:QUANSHIJIE90%DEDIANZIYANCHANPINDOUSHIZAISHENZHENSHENGCHANDE。

分析现状:市场监管越严对优秀品牌越友好

  11YUE,GUOJIAYANCAOZHUANMAIJU、GUOJIASHICHANGJIANDUGUANLIZONGJUFABUTONGGAOYAOQIU,DIANZIYANQIYEBUDEXIANGWEICHENGNIANRENXIAOSHOUDIANZIYAN,BUDETONGGUOHULIANWANGXIAOSHOUDIANZIYANHEFABUGUANGGAO。

超级大满贯  12YUEDI,SHENZHENSHIKONGYANBANYAOQIU,ZAIYUANYOUKONGYANBIAOSHIDEJICHUSHANGJIARUDIANZIYANBIAOSHI。ZHEIXIEJUCUODOUZAIYICIJIANGDIANZIYANTUIJINLEGONGZHONGSHIYE。

超级大满贯  TUSHUO:DIANZIYANPINPAILEJINGLIYILUNXIPAIZHUANZHANXIANXIAQUDAO。

  ZHEIDUIDIANZIYANXINGYELIDETOUJIZHELAISHUOSHIHUIMIEXINGDEDAJI,DANDUIYOUXIUPINPAIERYAN,YESHIJIGANXINGYESHUIFEN,CIPOPAOMOGAINIANDEJIHUI。

  DALIANGZHONGYILAIXIANSHANGXIAOSHOUDEPINPAIYANQIXIGU,XIANXIAQUDAOBEIZHENGQIANG,WANGCHUNRONGDEYOUFANYINWEIXIANSHANGXIANXIABINGZHONG,ZAIZHEICIXINGYEDAXIPAIZHONGCHENGWEISHOUYINGXIANGJIAOXIAODEPINPAI,ZAIXIANGYINGHAOZHAOGUANBIXIANSHANGQUDAOHOU,XUNSUZHUANZHANCHUIZHIQUANCENG、SHEQUNYUNYINGHECHAOPINFANGXIANG,12YUEFENZAITIANJINJUBANDEQUANGUOQICHEGAIZHUANGWENHUAWANGLUOMINGXINGDASAIBANJIANGDIANLIJIHUABEIDIQUGAIZHUANGCHECHAOLIUPAIDUISHANGFABULE“YOOFUN x RWB LIANMINGCHAOPIN”,TUICHULEXINGYELIDESHOUGEFENZHUBANDIANZIYAN。

超级大满贯  WANGCHUNRONGRENWEI:“YOUJIANGUANSHIHAOSHI,XINGYECAINENGYOUXUFAZHAN。JIANGUANYUEYANSHICHANGYUEGUIFAN,DUIYOUXIUDEPINPAIYUEYOUHAO。NENGGOUHUOXIAQUDEHEXIN,BUSHISHAOQIANQIANGSHANTOUZHANWEI,YEBUSHIDUANZANDEHUODEXIAOLIANGLIRUN,ERSHIWEIRAOCHANPINPINZHIHEYONGHUJIAZHIDEJIANCHI。”

  TUSHUO:TIANRANYANYOUDESHENGCHANYANFASHEBEI。

未来关键:电子烟在等候一个明确的身份证

超级大满贯  DIANZIYANDANSHENGZHICHUYIDUBEIGUANYI“XIANGYANZHONGJIEZHE”DEMINGHAO,ZHIJINRENGYOUBUSHAORENJIANGDIANZIYANKANZUOSHICHUANTONGXIANGYANDETIDAIPIN。2010NIAN,MEIGUOCENGJINZHIDIANZIYANZIWOXUANCHENGSHITIYANCHANPIN,DANBINGWEIJINZHIZHENGGEXINGYE,ZHIHOUCHENGWEIQUANQIUZUIDADIANZIYANSHICHANG。

  WANGCHUNRONGRENWEI,LIANGZHEBINGBUMAODUN,BENZHIJUNSHI“QINGXUHUACHANPIN”,DIANZIYANSHIYANMINLINGYIZHONGGENGYOUQUHEGENGJIANKANGDEXUANZEERYI。

超级大满贯  WEILAIDIANZIYANFAZHANDEGUANJIANSHISHENME?WANGCHUNRONGRENWEIQIAQIAJIUSHISHENFENDINGWEIDEWENTI,TASHUO:“ZHIYOUDIANZIYANHEFADIWEIDEDAORENKE,DIANZIYANYANMINDADAOYIDINGGUIMO,GUONEISHICHANGCAINENGKUAISUFAZHAN。”

  TUSHUO:YIKUANHEGEDEDIANZIYANCHANPINYAOJINGGUOYANGECESHI。

  TAJULISHUO,JINCIYUMEIGUODEDIANZIYANSHICHANG——YINGGUOSHENZHIJIANGDIANZIYANLIEWEIYIBAOCHUFANG,DUIDIANZIYANPINZHIHENIGUDINGHANLIANGYOUYANGEJIANGUAN,QIJINWEIZHIMEIYOUCHUXIANGUOJIANKANGWEIJISHIJIAN。ZHIYAOJIANGUANDAOWEI,DIANZIYANSHIKEYILIDAYUBIDE。

  ZAIWANGCHUNRONGKANLAI,GUONEIJIANGUANZHENGCESUIRANHAIBUMINGLANG,DANSHICHANGJIAOYUYIJINGQIDONG,GUJIBUCHU2NIANHUIYOU10YIRENZHIDAODIANZIYAN,ZHISHIXIANZAIZHEIGESUDUHUIFANGMANYIXIE。

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