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辉煌五载,品牌筑梦|品牌建设让山东农产品“有口皆碑”

发布时间:2020-09-01 13:19:39 来源: 责任编辑:蒋海波 阅读量:
大众网·海报新闻记者 赵洁 姜镛 济南报道  扶持政策一波接一波,龙头企业一浪接一浪,知名品牌一批接一批……山东农产品品牌建设实施仅仅5年时间,山东农业

大众网·海报新闻记者 赵洁 姜镛 济南报道

  FUCHIZHENGCEYIBOJIEYIBO,LONGTOUQIYEYILANGJIEYILANG,ZHIMINGPINPAIYIPIJIEYIPI……SHANDONGNONGCHANPINPINPAIJIANSHESHISHIJINJIN5NIANSHIJIAN,SHANDONGNONGYENONGCUNNONGMINMIANMAOJIFASHENGLEJUDABIANHUA:NONGYECHANYEJIEGOUJINYIBUYOUHUA,NONGYELONGTOUQIYEJINYIBUZENGQIANG,NONGCUNHEZUOJINGJIZUZHIJINYIBUZENGDUO,NONGMINSHOURUJINYIBUZENGSHOU。

政策扶持让品牌农业“春色满园”

  JINNIANLAI,SHANDONGJIJISHUNYINGNONGYEPINPAIFAZHANDEXINXINGSHI,XIANHOUCHUTAILE《GUANYUJIAKUAITUIJINNONGCHANPINPINPAIJIANSHEDEYIJIAN》《SHANDONGSHENGNONGCHANPINPINPAIJIANSHESHISHIFANGAN》《SHANDONGSHENGNONGCHANPINPINPAITISHENGXINGDONGSHISHIFANGAN》DENGWENJIAN,JIANLILEYOUSHENGNONGYETINGQIANTOU,SHENGWEIXUANCHUANBU、SHENGFAGAIWEI、SHENGJINGXINWEI、SHENGKEJITING、SHENGCAIZHENGTINGDENG15GEBUMENZUCHENGDESHENGNONGCHANPINPINPAIJIANSHELIANXIHUIYIZHIDU,NINGJUQIFUWUQUANSHENGNONGCHANPINPINPAIJIANSHEDEQIANGDAHELI。

超级大满贯YOULEZHENGCEDEZHIDAO,ZAIJIEXIALAIDEJINIANZHONG,SHANDONGDALISHISHI“ZHILIANGXINGNONG、PINPAIQIANGNONG”ZHANLVE。2016NIAN,SHANDONGSHENGNONGYETINGQIANTOUSHEJIBINGTUICHULE“QILULINGXIUDIPINPAINONGCHANPIN”SHENGJINONGCHANPINZHENGTIPINPAIXINGXIANGBIAOSHIHEKATONGXINGXIANG。ZAIQUANGUOLVXIANJIANLILESHANDONGSHENGZHIMINGNONGCHANPINPINPAIMULUZHIDU,ZHIDINGBINGFABULESHENGZHIMINGNONGCHANPINQUYUGONGYONGPINPAI、QIYECHANPINPINPAIPINGJIADIFANGBIAOZHUN。JIEZHIMUQIAN,SHANDONGYIFABULEWUPIGONG60GEZHIMINGNONGCHANPINQUYUGONGYONGPINPAIHE500GEZHIMINGQIYECHANPINPINPAI。

突出市场主体使品牌农产品如“雨后春笋”

“WULUNSHISHENBAOSHULIANGHAISHIRUXUANSHULIANG,SHANDONGJUNJUQUANGUODIYI,ZHEISHIWOSHENGZHANGQIZHILIYUNONGYEPINPAIJIANSHESUOQUDEDECHENGJIU。”SHENGNONGYENONGCUNTINGSHICHANGYUXINXIHUACHUCHUZHANGLIUXUEMINZAIDISHIQIJIEZHONGGUOGUOJINONGCHANPINJIAOYIHUISHANGJIANGDAO。BENJIENONGCHANPINJIAOYIHUISHANG,LAIZISHANDONGDEYANTAIPINGGUO、FEICHENGTAO、YANTAIDAYINGTAO、CHANGLEXIGUA、JINXIANGDASUAN、ZHANGQIUDACONG、LAIWUSHENGJIANG、CAOXIANLUSUN、CHANGYIDAJIANG、CANGSHANDASUAN、TENGZHOUMALINGSHU、WENSHANGLUHUAJI、WEIHAICICAN、RIZHAOLVCHA、ZOUCHENGMOGU、TAISHANCHA、SHOUGUANGGUIHEQINCAIDENG17GEZHIMINGNONGCHANPINQUYUGONGYONGPINPAIRUXUAN。

  JINJINIANLAI,SHANDONGQUANSHENGGESHIJIEHEDANGDISHIJI、CHANYETESEHECHANPINDINGWEI,XIANGJITUICHULESHIJIQUYUPINPAIXINGXIANG。LINYISHITUICHULE“CHANZILINYI”QUYUGONGYONGPINPAI;LIAOCHENGSHITUICHU“LIAO·SHENGYICHOU!”QUYUGONGYONGPINPAI;ZIBOSHIQUELILE“HELLO.PINZIBO”XINGXIANGHE“QIMINYAOSHU·SHANGCHENGNONGPIN”GUANGGAOYU;WEIFANGSHIFABULE“WEIFANGNONGPIN”ZHENGTIPINPAIXINGXIANGHE“QIMINYAOSHUDI·ZHONGGUOSHIPINGU”DEPINPAIXUANCHUANKOUHAO;JININGSHIFABULE“JININGLIXIANG”ZHENGTIPINPAIXINGXIANGHE“JININGLI·TIANXIAXIANG”PINPAIXUANCHUANKOUHAO;QINGDAOJIAOZHOUSHIFABULE“JIAOWEILINGXIAN”QUYUGONGYONGPINPAI……

超级大满贯  JULEJIE,WEILEJINYIBUZENGQIANGSHANDONGZAIQUANGUOZHIMINGNONGCHANPINPINPAIPINGJIALINGYUDEHUAYUQUANHEJINGZHENGLI,SHANDONGSHENGNONGYENONGCUNTINGHAIQICAOFABULE《ZHIMINGNONGCHANPINQIYECHANPINPINPAIPINGJIA》HE《ZHIMINGNONGCHANPINQUYUGONGYONGPINPAIPINGJIA》,MINGQUELENONGCHANPINPINPAIZHENGJIFANWEIHECHENGXU、SHENHEYAOQIUJIJUTITUIJIANCHENGXU,TICHULEQUYUGONGYONGPINPAIGUIHUA、PINPAIPEIYU、NONGCHANPINZHILIANGANQUAN、KEJICHUANGXINDENGPINGJIANEIRONGBINGLIANGHUAZHIBIAOYIJIQIYECHANPINPINPAIPEIYU、KEJICHUANGXINNENGLI、SHEHUIZERENDENGPINGJIANEIRONGBINGLIANGHUAZHIBIAO。

创新营销模式让农产品“誉满天下”

SHANDONGJIJISHISHINONGYE“ZOUCHUQU”ZHANLVE,XIANHOUDUOCIZUZHICANJIALEXIANGGANGGUOJISHIPINCANYINZHANLANHUI、XINJIAPOGUOJISHIPINCANYINZHANLANHUI、XIBANYAGUOJISHIPINJIYINLIAOZHANLANHUI、YINGGUOGUOJISHIPINJIYINLIAOZHANLANHUIDENGZHANLANHUI,JINYIBUSUZAOLESHANDONGNONGCHANPINGUOJIPINPAIXINGXIANG,TISHENGLESHANDONGNONGCHANPINDEGUOJIZHIMINGDUHESHICHANGJINGZHENGLI。

超级大满贯  TONGSHI,SHANDONGHAIZUZHICEHUASHISHILEYIXILIEJINGCAIFENCHENG、XIAOGUOXIANZHUDEXUANCHUANYINGXIAOHUODONG,YUSHENGGUANGBODIANSHITAIDACHENGPINPAIXUANCHUANZHANLVEHEZUOXIEYI,CHUANGSHELE《PINPAINONGYEZAISHANDONG》LANMU,PAISHEZHIZUOLE《YANTAIPINGGUO》《ZHANGQIUDACONG》《HEZEMUDAN》《DAZESHANPUTAO》DENG70DUOGEQUYUGONGYONGPINPAIJIEMU。

  2017NIAN9YUE,ZAIDISHIWUJIEZHONGGUOGUOJINONGCHANPINJIAOYIHUISHANG,SHANDONGSHENGZAIBEIJINGQUANGUONONGYEZHANLANGUANZHAOKAILEDIERPISHANDONGZHIMINGNONGCHANPINQUYUGONGYONGPINPAI、QIYECHANPINPINPAIJISHANDONGPINPAINONGCHANPINTIYANDIANFABUHUI。ZHIZUOLEPINPAIXUANCHUANCE,JINGXINSHEJIBINGDAJIANLE“LUTIANTUIJIEZHONGXIN”“SHANDONGBAIMIPINPAIZHANGLANG”,108JIAQIYECHANPINPINPAI、34JIAQUYUGONGYONGPINPAICANYUXUANCHUANZHANSHIHUODONG,ZAIQUANGUOJINGPINGUANJUXINGLESHANDONGPINPAINONGCHANPINTIYANDIANJIEPAIYISHI,QUDELEHONGDONGXINGXUANCHUANXIAOGUO。TONGNIAN,SHANDONGDAZAO“KONGZHONGBOLANGUAN”:LIYONGSHANDONGHANGKONGGONGSIDE106JIAFEIJICANZHUOBANGUANGGAOWEI,XUANCHUANYANTAIPINGGUO、LAIWUSHENGJIANGDENGQUYUGONGYONGPINPAI。

超级大满贯  2018NIAN1YUE18RI,WEITUIDONGSHANDONGSHENGNONGCHANPINPINPAICHUANGJIAN,SHANDONGPINPAINONGCHANPINZONGHEFUWUPINGTAIZHENGSHIQIDONGSHANGXIAN,JINYIBUTUIDONGSHANDONGPINPAINONGCHANPINJIAODEGENGXIANG、XIAODEGENGYUAN、MAIDEGENGHAO。2018NIAN4YUE25RI,YOUSHANDONGSHENGNONGYETINGHEDAZHONGRIBAOLIANHEZHUBANDE“ZHONGGUOZHULIUMEITI·PINPAINONGYESHANDONGXING”HUODONGZAIYANTAIQIDONG。BENCIHUODONGFENWEIDONG、XILIANGTIAOXIANLU,XUANCHUANFUGAISHANDONGQUANSHENG,LAIZIQUANGUOGEDIJIN20JIAZHULIUMEITIDEJIZHECANYU。ZAICIHOUDE10TIANSHIJIANLI,CAIFANGTUANDUIYANTAI、WEIFANG、ZIBO、LIAOCHENG、JINING、LINYIDENGDIDEQUYUNONGCHANPIN、ZHONGZHIYUANQU、CHUMUYANGZHIJIDI、NONGCHANPINQIYEDENGJINXINGSHENRUCAIFANG,LEJIE“SHANDONGPINPAINONGYE”JIANSHECHENGGUO,TANFANGWOSHENGQUYUNONGCHANPINPINPAI、SHENGCHANJIDI、SHICHANGYUNYINGXINLIANGDIAN。

  PINPAIJIUSHIXINYU、JIUSHIXINYONG、JIUSHISHICHANGHAOZHAOLI。XIAYIBU,SHANDONGSHENGNEINONGCHANPINPINPAIQIYEJIANGYAOZOUXIANGSHIJIE,JIJIKAITUO“YIDAIYILU”YANXIANGUOJIA、JINZHUANGUOJIADENGXINXINGSHICHANG,BUDUANTISHENGSHANDONGSHENGNONGCHANPINPINPAIGUOJIHUA、GAODUANHUASHUIPING。

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